Program Structure: ASBA
(Retail Management Specialization) - 66 Credits

Semester 1 (15 Credits)

ENG-101

College English

3

C

General

None

MAT-102

College Mathematics

3

C

General

None

BUS-101

Business Mathematics

3

C

Major

None

CIS-102

Computer Operations and Applications

3

C

General

None

BUS-102

Principles of Management

3

C

Major

None

Semester 2 (18 Credits)

ENG-102

College English: Writing Skills

3

C

General

ENG-101

GEN-102

Studies in Islamic Culture

3

C

General

None

BUS-103

Principles of Accounting

3

C

Major

BUS-101

BUS-104

Introduction to Business Law

3

C

Major

None

BUS-105

Principles of Microeconomics

3

C

Major

BUS-101

GEN-103

UAE Society & Culture

3

C

General

None

Semester 3 (18 Credits)

GEN-203

Environmental Science Concepts

3

C

General

None

BUS-201

Principles of Macroeconomics

3

C

Major

BUS-105

BUS-202

Principles of Marketing

3

C

Major

BUS-102

BUS-203

Principles of Finance

3

C

Major

BUS-103

MIS-201

Principles of MIS

3

C

Major

BUS-102

ENG-201

Communication Skills

3

C

General

ENG-101

Semester 4 (15 Credits)

RTM-201

Retail Management

3

C

Major

BUS-102

RTM-202

Customer Relationship Management

3

C

Major

BUS-102

RTM-203

Mall Management

3

C

Major

BUS-102, BUS-104

RTM-204

Advertising and Promotions

3

C

Major

BUS-202

RTM-205

Internship – Retail Management

3

E

Major

45 Credit Hours

RTM-206

Final Project – Retail Management

3

E

Major

45 Credit Hours